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20. The New York Telephone Company

December, 1936

Public Relations Today and the Outlook for the Future

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  • Federal Communications Commission
  • History of the Bell System
  • Operating in the public's interest
  • Social change

  • Listen to the customer

21. The New York Telephone Company

December, 1937

Public Relations Today and the Outlook for the Future

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  • Company philosophy - Dallas speech
  • Corporate reputation
  • Industry/bovernment regulations
  • Federal Communication Commission
  • Financial gain/loss
  • Good service

  • Tell the truth
  • Listen to the customer
  • Remain calm, patient and good-humored
  • Realize a company's true character is expressed by its people

22. Seventh International Management Congress

October, 1938

Fundamentals of a Public Relations Program for Business

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  • Corporate reputation
  • Effective public relations
  • Fear/suspicion of big businesses
  • Industry/government regulations
  • Operating in the public's interest
  • Propaganda
  • Public opinion
  • Suspicion of monopolies

  • Prove it with action
  • Listen to the customer
  • Remain calm, patient and good-humored
  • Realize a company's true character is expressed by its people

23. The Bell Telephone System's Traffic Conference

October, 1938

Notes on a Public Relations Talk

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  • Company philosophy - Dallas speech
  • Employee relations
  • Financial gain/loss
  • Good service
  • Investments/investing
  • Popularity of public relations
  • Public opinion
  • Research

  • Prove it with action
  • Realize a company's true character is expressed by its people

24. The New York Telephone Company

December, 1938

Public Relations Today and the Outlook for the Future

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  • Company philosophy - Dallas speech
  • Corporate reputation
  • Customer service
  • Fear/suspicion of big businesses
  • Good service
  • Monopoly
  • Popularity of public relations
  • Public opinion
  • Research

  • Prove it with action
  • Listen to the customer
  • Conduct public relations as if the whole company depended on it
  • Remain calm, patient and good-humored
  • Realize a company's true character is expressed by its people

25. Chesapeake and Ohio Railway Company

October, 1939

Industrial Statesmanship

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  • Customer service
  • Fear/suspicion of big businesses
  • Influencing public opinion
  • Operating in the public's interest
  • PR functions

  • Prove it with action
  • Listen to the customer
  • Conduct public relations as if the whole company depended on it
  • Remain calm, patient and good-humored
  • Realize a company's true character is expressed by its people

26. Engineering Societies of Western Pennsylvania

February, 1941

Talk

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  • Engineering
  • Freedom
  • Progress in society

  • None

27. New England Telephone and Telegraph Company

March, 1942

Talk; supervisory group meeting

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  • Accountability
  • Framing the issue
  • PR message
  • Public trust

  • Tell the truth
  • Remain calm, patient and good-humored

28. AT&T's Commercial and Traffic Conference

June, 1942

Service to Army Camps

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  • Customer service
  • Influencing public opinion
  • Managing expectations
  • Research

  • Listen to the customer

29. Membership of the Institute of Life Insurance

December, 1942

Some Remarks on Public Relations

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  • Corporate reputation
  • Corporate responsibility
  • Employee relations
  • Fear/suspicion of big businesses
  • Gaining public approval
  • Influencing public opinion
  • Internal relations
  • Maintaining relationships
  • PR functions

  • Prove it with action
  • Listen to the customer
  • Conduct public relations as if the whole company depends on it
  • Remain calm, patient and good-humored

30. Bell Systems / AT&T Employees, Stockholders, and Public

July, 1943

Pamphlet; Bell System Prospects

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  • Investor relations
  • Research

  • Realize a company's true character is expressed by its people

31. Association of Life Insurance Presidents

December, 1943

Looking Forward in Public Relations

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  • Industry/government regulations
  • Public opinion
  • Manage for tomorrow
  • Realize a company's true character is expressed by its people

32. The New York Telephone Company

February, 1944

The Measure of the Kind of Folks We Are

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  • Customer service

  • Tell the truth
  • Prove it with action
  • Manage for tomorrow
  • Remain calm, patient and good-humored

33. Edward J. Hall Chapter of the Telephone Pioneers of America

October, 1944

Talk

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  • Corporate reputation
  • Customer service

  • Tell the truth
  • Prove it with action
  • Manage for tomorrow
  • Remain calm, patient and good-humored
  • Realize a company's true character is expressed by its people

34. Article for Current Developments in Public Relations Activities, VIII (1-A)

February, 1946

What We Think About Held Orders

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  • Customer service

  • Tell the truth
  • Prove it with action

35. Montreal Chambre de Commerce

February, 1946

Talk

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  • Corporate social responsibility
  • Fear/suspicion of big businesses
  • PR challenges/limitations
  • Public opinion
  • Public trust

  • Tell the truth
  • Prove it with action

36. Continental Oil Company

March, 1951

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  • Corporate reputation
  • Good corporate citizenship
  • Internal relations
  • PR functions
  • Public opinion
  • Publicity


  • Prove it with action
  • Manage for tomorrow
  • Realize a company's true character is expressed by its people

37. American Telephone and Telegraph Company

May, 1951

Trusteeship in Business; commemoration of the millionth AT&T stockholder

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  • Competition
  • Employee relations
  • Federal reserve act
  • Investor relations
  • Public opinion
  • Public trust
  • Industry/government regulations

  • Manage for tomorrow

38. The Bell System's Executive Conference

November, 1955

Talk

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  • Corporate reputation
  • Internal relations
  • Public opinion
  • PR message

  • Prove it with action
  • Listen to the customer
  • Manage for tomorrow
  • Conduct public relations as if the whole company depends on it
  • Remain calm, patient and good-humored
  • Realize a company's true character is expressed by its people