Insignia


Dan Edelman PDF Print E-mail

 

1.   
Interviewer: Thank you very much. I wanted to begin our interview today by asking you if you could explain some of the inspiration behind your beginning a career in the public relations profession.

Edelman: Well, I must acknowledge that I started out as a journalist. I was in psychological warfare during the Second World War. I was doing a lot of writing and nightly analysis of German propaganda. And even before I was drafted into the service a year after Pearl Harbor I was involved in public relations. I had made the move over and I had heard about it and it seemed enticing and I decided to make that my career.

2.  
Interviewer: And what was your first position in public relations? What was the first job?

Edelman: Well, I had a brother- in-law later we felt who had a record company and I did public relations for that company and through that I met the Toni people who were sponsoring Mel Tormet and that’s a long story. That’s how I got involved and  I joined the Toni Company as public relations director and I was there four years. I did a lot for them but I also taught myself public relations. Every facet of it. Legislative problems in the state. Employee human resources. Situations in marketing certainly marketing PR for the brand company and the products. And it was a complete exercise. By the time I finished four years I figured well I can do this for other people and that’s how I happened to start the company on October 1, 1952. Just fifty-four years ago this October.

3.  
Interviewer: Did you find your company here in the Chicago area?

Edelman: Well I had moved to Chicago for Toni. And that was a natural place to be. It was a Chicago based company until Little Richard came along and became big and finished Harvard Business School and he joined us and then it became Chicago and New York co headquarters. They are about equal size now. Both, our two largest offices.